Have no marketing strategy and focus instead on tactics. Whenever we begin working with a law practice  we always ask for a copy of their marketing plan. Repeatedly we hear that the firm doesn't have one. The plan may exist in the mind of the managing partner, but it's not written down anywhere.

By the way, depending on referrals and the Yellow Pages is not a marketing plan.

Firms will typically have a lot of individual marketing activities, but they're not connected or organized in any way an example, Yellow Page ads being placed in geographical areas that the firm does not service, placement of ads in magazines or publications unrelated to the practice. This is like having band where the musicians can play whatever they like at the same time. Having a written plan has the benefit of being the road map for the firm's overall goal and the tactics by which they will be achieved.

Our service can provide you with the marketing plan based on a multitude of items that are researched and positioned to have you spend your marketing dollars wisely as well as effectively.

We begin by understanding your practice, geographical reach, target market & prospective client profile and your current positioning in the market. We then work with the information to develop the plan that will outline the strategies and tactics to increase new business. And we will work with you in implementing the marketing plan.