Marketing Channels provide several ways and degrees of effectiveness when you are considering advertising.

 Let's start with defining what a Market channel is in simple terms.

 A marketing channel is a term used to describe a media based approach to present your services to the targeted audience.

 The Channels can also be multi tiered and include strategic partners.


Some points to consider:

The main marketing channels today for legal firms and lawyers are Internet / Website, Television, Radio, Print Media (newspapers, magazines) and Direct Mail.

Multi Channel Marketing is combining several of the channels to specifically draw referrals, an example would be running radio ads with your website address to provide more detailed information and in turn gaining referrals.

Strategic Channel Marketing is partnering with a complimentary business to cross pollinate referrals an example would be a Business Law practice partnering with an Accounting Firm. Another example would be a Real Estate Practice partnering with several Real Estate Brokers for referrals and website links.

The trick is to know through research which channels to use and how to implement them. If you are a criminal defense lawyer it would make sense to have Yellow Page Ads ( Print Media Channel) as one channel coupled with an Internet Channel (your website) however, if your practice is Business Law it would make sense to have no Yellow Page Ads but have Ads in certain Business Periodicals and a strong Internet prescences.

With our expertise and knowledge we can work with you in defining and sourcing the Market Channels that would be best suited to your practice. For more information on how we can help grow your practice contact us today.