Our services are designed and delivered to maximizes your strengths and areas of practice. By understanding your areas of practice, your desired geographical reach, your current marketing efforts and how you would like to see your legal practice portrayed we then bring to bear our talents, expertise and knowledge to provide you with the marketing channels, services and planning that will increase your new client base and in turn your business.

In today's market it all begins by having a Unique selling proposition. And its also about what your potential client is looking for in a lawyer and a legal firm.

Do you have a marketing plan? Do you know what mix of Internet and Advertising Channels will work for you? Do you have a highly ranked website? If your answer is No to these questions then you need our services.

 

 

Our Lawyer & Legal Firm Marketing Services are geared to solo, small and midsized firms looking to increase their referrals, new clients and brand their firm. Simply put "We help grow your practice".

Our Services:

• Build legal firm marketing plans.

  Whenever we begin working with a law firm we always ask for a copy of the firm's marketing plan. We are repeatedly astonished to hear that the firm doesn't have one. The marketing plan may exist in the mind of the individual lawyer or managing partner, but it's not documented anywhere. Firms will typically have a lot of individual marketing activities, but they're not connected or organized in any way. This is like having an orchestra where the musicians can play whatever they like at the same time. Having a a researched and documented plan has the benefit of being readable by others within the firm, so that they can align their activities with the firm's overall goal.

• Develop advertising themes and programs that target your areas of practice.

  Our goal - to ensure your advertising is themed and addresses what potential clients are looking for while providing the most effective channels for market penetration. Being an advertising "victim"-most lawyers think about their advertising and marketing plan the 60 minutes or so before the Yellow Pages or Local Directory representative comes walking through the door. They don't do any independent research or study. They follow the crowd because "it must be working or else everyone else wouldn't be doing it." If it doesn't work they then take the Yellow Page rep's advice to "buy more, and use color." A real sign that you are an "advertising victim" is that you allow the Yellow Page rep to design your Ad. This is a huge mistake. Think about it--the goal of the Yellow Page rep is not to make your ad beat all the other ads in the book. However our goal is to ensure you have the best possible coverage in the targeted audience areas to increase business by using the marketing channels that reach your audience. For example, it doesn't make sense to advertise in the Yellow Pages if your main practice is business law. And that's were we come in. Our approach looks at the most effective channels to promote your practice and develops a theme that works in attracting new business.

• Develop legal firm websites.

  Do you believe the myth that your Web site doesn't bring in any business. There's new research from several areas proving that law firm web sites do bring business, so long as they are tuned up to do so. Yet many lawyers disregard their web sites, overlooking the fact that it is online 24/7/365 and is usually the first contact a client has with the firm. Where do clients go on evenings and weekends when the firm is closed? That's right, the Web site. And we have proof that it works. Our internet & web site clients rank very high on search engines and have seen increased new business that is directly attributable to their web sites. In most cases the cost of the web site and search engine optimization pays for itself within 3 months of launch. Our goal - to provide you with a website that is highly ranked and well developed to increase your referrals.

• Increase your website exposure and ranking through Search Engine Optimization.

  Well you already have a great website and you can't understand why the search engines such as Google are ranking you 20 pages in. The design and development of a website is only half the process. There are a lot of firms and lawyers who spend thousands of dollars having a great website launched without considering Search Engine Optimization to ensure top rankings for the most common keyword searches. 

• Provide brand development.

  It is important to have a brand and market presences in today's highly competitive legal arena. We can help develop that identity to increase  your positioning in the market in specific practice areas.  Your brand could be your firm, practice area, or even you. It's the heart and soul of whatever it is you're trying to sell. Because that's what branding is all about. Ask yourself this..."Do potential and current clientele associate your legal services, firm or practice area with their needs?" If the answer is no then you should speak with us.  

• Consulting and Virtual Marketing Department / Director Services.

  If your practice or firm has  a limited or non-existent marketing staff, how can your business come out of this mess as a market leader? The answer is simple… Virtual Marketing Department / Director Services.

  Outsourcing the marketing tasks to our firm is like hiring a Virtual Marketing Manager. You do not have to pay for the gaps in between like a full-time employee. Plus, you get all the experience of a seasoned marketing veteran, unlike hiring a low cost entry-level person.

  • Pricing - to obtain pricing on our services please contact us today.